FOUNDER PROFILE

Morten Minde

Founder of Cashmere House and Developer of the DCC Concept

Nearly two decades of experience connecting Mongolian cashmere producers with international markets.

THE FOUNDATION

A Personal Connection. A Commercial Foundation

My connection to Mongolia began through my wife, who is Mongolian. Over nearly two decades, that personal connection developed into practical work with Mongolian cashmere producers and international markets.

Through Cashmere House, I have gained hands-on experience in producer collaboration, sourcing, product development, physical retail, pop-up stores, brand building, digital marketing, e-commerce and direct customer relationships.

This experience revealed both the global potential of Mongolian cashmere and the structural challenges that prevent producers and market-building partners from retaining a greater share of the value created. These insights became the foundation for DCC.

Turning Experience into a Commercial Model

For nearly two decades, Morten Minde has operated between Mongolian producers and international customers through Cashmere House.

This work has provided first-hand insight into sourcing, quality control, product development, pricing, logistics, physical retail, e-commerce, customer behaviour and the challenges created by uncoordinated sales channels.

DCC translates this experience into a shared commercial platform designed to bring qualified producers closer to the end customer, coordinate market activity and retain more of the value created within the ecosystem.